By  on July 11, 2007

JH Partners, a San Francisco private equity firm, will strive for international growth of its latest acquisition, Italy's $270 million lingerie and fashion group La Perla SpA.

"I don't think La Perla is as well known in the U.S. as it should be,'' John C. Hansen, president of JH Partners, said in an interview. "We are very involved in making La Perla a global brand, but we're not specifically a financial firm. We are a brand and marketing company, and La Perla has always been a special brand. We think there's a lot of opportunity for distribution."

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