NEW YORK — Club Monaco is a hard act to follow, but the retail chain's founder, Joseph Mimran, and former designer, Paul Sinclaire, are confident they've got another winner on their hands.
The duo's new venture, Tevrow + Chase, bows for spring, with first-year sales for North America projected at about $6 million wholesale. (Polo Ralph Lauren acquired Club Monaco in 1999 in a deal worth about $87 million. Mimran is also the founder of Tevrow + Chase, and serves as the label's chairman.)
According to Sinclaire, president and director of design and merchandising, the new label is for the girl who grew up on Club Monaco, but is ready for the next step.
"It's for that next generation, for some of my favorite women, like Aerin Lauder — she knocks me out," Sinclaire said. "These girls don't need the cheapest thing, but they don't want to constantly be buying $5,000 items, either. Maybe they'll take that money and buy one of our coats, and then take the rest of it and buy a new watch."
Item-driven, Tevrow + Chase — Sinclaire's middle name is Tevrow; Mimran's daughter's middle name is Chase — offers plenty of fashion-forward mix-and-match pieces, wholesaling from $30 for a basic cotton T to $347 for a cotton trenchcoat. Shrunken boxy jackets are key pieces in the collection, running the gamut from cotton twill military looks to jacquard versions trimmed with eyelet. For the brand's first collection, Sinclaire played with volume — one of spring's hottest trends — designing bubble coats, tulip skirts, Victorian blouses and loose pants. And come fall 2006, expect an expansion into jewelry, bags and small leather goods.
"And one candle, too," Sinclaire added. "What's a brand without one really great candle?"
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)