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New Lines

A preview of some of the mart’s recent arrivals.<br><br>NAVIA PLOTT, Room 4327<br><br>Brazilroxx<br><br>After 12 successful years in Brazil, this denim-driven line made its Stateside debut in August, attracting attention with fashion-forward...

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A preview of some of the mart’s recent arrivals.

NAVIA PLOTT, Room 4327

Brazilroxx

After 12 successful years in Brazil, this denim-driven line made its Stateside debut in August, attracting attention with fashion-forward styles in misses’ fits. Denim pants, embellished with anything from handmade embroidery cutouts to vintage lace on bottom hems, have an “easy, friendly fit,” because of the cotton and Lycra spandex blend, said Navia Plott national sales manager Hope Navia. Generous leather insets and silk-embroidered cutouts run down the leg, around the waist, and in front panels, in cognac and taupe hues.

Sized 2-14, wholesale prices for jeans range from $69 to $120. Navia projects sales for 2002 to be between $750,000 and $1 million.

JUST JOE, Room 2G39

Diamond Club

Debuting in Dallas in August, Irvine, Calif.-based Diamond Club staked its claim on young contemporary with a denim-driven sportswear line that focuses on classic, yet modern, trends. According to designer Stella Seneres, Diamond Club “stays ahead of the pack” by incorporating different denim treatments such as distressed stone-washing. Subtle stitch detail endures lasting wear with heavy-threaded running embroidery featuring floral and vine stitching.

Denim cuts vary from the bell-bottom to the classic cigarette style, offering low-rise and regular comfort-fit looks with stretch cotton and Lycra spandex blends. Items from the complete collection include sandblasted corduroy pants, a terry-cloth activewear line and fitted knit blouses. Colors for spring are earthy, muted pastels like yellow, rose, and mustard.

Tops wholesale from $15 to $25, bottoms range from $18 to $60. Projected volume for the line is set at $2 million, according to national sales manager Jaqueline Bartolo.

JULIE HALL, Room 4F95

SHIH

Based in Los Angeles, SHIH made its Dallas debut of personalized, made-to-order T-shirts and handbags in August. Hand-laid Swarovski crystal rhinestones spell out either initials or full names on clothing and accessories, making “each item unique and different,” president Stephanie Lin said. Tops, in six styles including V-neck, long-sleeved crew, and lace-up tank, offer several typefaces for names and initials, ranging from square-shaped “Hollywood” lettering to a whimsical “China Doll” font. Wholesale prices range between $20 to $60.

This story first appeared in the October 10, 2002 issue of WWD.  Subscribe Today.

Like the tops, SHIH handbags also suit individualized tastes, offering personal monogramming on a selection of tote, hand-clutch, and baguette shoulder bag styles in eight colors like red, black, and iceberg blue. Spring marks a new line of casual canvas bags. Wholesale prices range from $74 to $160.

Simply She

“Whether you’re dealing with motherhood or dating, our products cover the gamut of real life topics with humor and style,” explained partner Maria Peevey, who along with co-creator Megan Weinerman, developed San Francisco-based Simply She, a contemporary sportswear line. The collection includes loungewear sets, baby Ts, hooded pullovers and innerwear sets.

The two-and-a-half-year-old line expresses what Peevey described as “universal experiences” by conveying witty logos such as, “I am a busy woman” and “I’m always right,” onto form-fitted cotton and Lycra spandex blend pieces using screen-printing and embroidery methods. Top sellers include a camisole and thong set, and sleepwear sets, offered in classic colors like heather gray, red, and black.

Ts wholesale from $8 to $22, innerwear and lounge sets range between $18.50 to $34, and hooded pullovers are $22.50. Projected volume for 2002 is $1 million.

CYNTHIA O’CONNER + CO., Room 4B63

Angela Amiri

Based in Los Angeles, owner and designer Angela Amiri recently launched a line of Forties-, Fifties- and Sixties-style printed skirts that is a growing extension of her specialty handbag line. After scouring old costume fabrics out of Hollywood warehouses, Amiri reproduced designs — which vary from floral to geometric patterns — in 100 percent silk or cotton.

“It’s mainly about the prints and colors,” she said, explaining that skirt styles remain simple in bias-cut A-line, pencil, and tulip-hem shapes. “They’re feminine, girlie, and happy…It’s a no-brainer item,” Amiri added.

Priced wholesale between $82 and $95, subtle accents include sequin trim, beaded hems, and lace organza ribbons. Spring colors emphasize variations on oranges and greens.

Steven Vaughan

Based in New York, Steven Vaughan’s eponymous sunglass line debuted in Dallas in August. The four-year-old company offers four design styles, including rimless, 8-base curve and wire-frame collections.

With a background in fine arts and architecture, Vaughan delivers durable pieces handmade in Italy that undergo high-quality platinum and 24-karat gold plating. Rounding out the styles is the ZYL collection, featuring carved — not molded — plastic framed pieces.

“They’re the ultimate icon of cool,” said Vaughan, singling out the platinum rimless “Manhattan” design with blue gradient lens as a bestseller.

Wholesale price points for the sunglasses range from $80 to $105. The projected sales volume for 2002 is $500,000.

GENE ASSOCIATES, Rooms 4123, 4326, 4C14

Cousin Johnny

Entering its eighth year, husband-and-wife team David and Kelly Shelsky of New York-based Cousin Johnny concentrates on contemporary knits that don’t intimidate customers who require a larger fit. “We haven’t forgotten about the missy women who aren’t a size 2,” said Kelly Shelsky.

The line’s spring collection includes sleeveless tops, cap-sleeved Ts and twin cardigan sets in fabrics such as cotton, linen and rayon. Colors stay light and simple, in lime green, khaki, white, and pastels that incorporate floral and striped patterns.

Distinctive details include novelty knit textures such as 16-gage Italian yarn, crochet, and cover-stitch looks. Seaglass buttons and fringe trims are other notable features. The spring collection is priced wholesale from $20 to $64. The company’s projected volume for 2002 is $500,000.

Shelley Wenum Designs

Based in Shreveport, La., designer Shelley Wenum debuted her eponymous novelty handbag line in August. Specializing in unique, one-of-a-kind bags, Wenum applies intricate detail onto suede, denim and satin microfiber bags by adding silk fabrics, jewels and mosaic tiles. Looks range from an elegant evening bag adorned with natural and dyed ostrich feathers to whimsical pieces decorated with cut-out animals shaped like monkeys and elephants. Handbags feature lace embroidery, flower-shaped leathers, peacock feathers, beaded silks, and stones like turquoise and coral. “They all have a different personality — it’s a fun novelty bag,” said Wenum, who will introduce straw bags for spring and summer. Handbags wholesale between $49 to $99. Projected volume for 2002 is $100,000.

BRAD HUGHES & ASSOCIATES, Suite 4C20 and the Neighborhood

Vertigo

Paris-based Vertigo will debut in Dallas this month, offering better sportswear to bridge items for American consumers seeking European flair. Vertigo pieces aim for comfort and sexiness by specializing in lightweight, stretch fabrics from Europe. The seasonless collection ships out fresh product on a 90-day cycle, ranging from lace-up, body-fitted knit tops to signature belted pants with western buckle detail.

Other items include embroidered peasant blouses and stretch microfiber pants. A strong range of colors includes red, black and chocolate brown.

Wholesale prices range from $50 to $195. Representative Michael Singer projects volume for 2002 will be $725,000.

Fiori di Zucca

Created by Argentinean architect-turned special occasion designer Alex Trucco in 2000, New York-based Fiori di Zucca’s spring collection is a fusion of romantic elegance and pure bohemian edge. Available in sizes 2-14, the line features bias-cut asymmetrical hemlines and plunging décolleté necklines. Wholesale prices range from $89 for a silk cap-sleeved day dress to $125 for a silk-blend embroidered cocktail dress with matching scarf.

Fiori di Zucca, which in Italian means “zucchini flower,” relies heavily on floral prints and soft pastels to emphasize femininity.

Flared scalloped hems, crocheted lacework trim and draping chiffon wraps also underline the tone of the gypsy-inspired line. Volume for 2002 is projected at $2 million.

JAY BERMAN AND ASSOCIATES, Suite 4440

Gett

The 10-year-old company’s latest offerings include a best-selling square-neck knit shell with hidden button plackats down the front seam. “There is an emphasis on color hues — everything matches perfectly,” said designer Paola Borja, singling out plum-colored bottoms that coordinate with lavender tops for spring. Wholesale price points range from $40 to $80.

Garyk Lee Collections

This Palm Beach, Calif.-based bridge line is actually two collections fused into one this season. Offering day and evening separates in sizes 2-16 is the line’s Couture Collection, which features silk matelasse and textured doupioni dresses with embroidered organza detailing, as well as several jacket and pants silhouettes. Wholesaling between $50 and $220, the line is available in six key colors including black, ecru, olive and mango and uses silk and silk blends as its fundamental fabric.

The line’s Sporture Collection is a travel-inspired resort collection featuring cotton and microfiber-blend tunics, shorts and skirts, along with piqué tops and lightweight jackets. Sized S-XL, pieces wholesale from $30 for a knit top to $55 for a cotton blend skirt.

BARRY ZUCKER & ASSOCIATES, Room 3A20

Marcela

Known for its novelty and pieced jackets, Milwaukee, Wis.-based Canvasbacks introduced the Marcela collection this year as a complimentary line to its current casual-driven collections.

The collection contains brocade and jacquard woven jackets in acetate, viscous and wool-blends. Jacket silhouettes are accentuated with detailed glass buttons, mink piecing and various collar styles and trims, giving the line a very decorative and refined look. Offered in dark hues, silk and viscous-blend skirt and pant separates are also available in sizes 2-16.

Skirts and pants wholesale $79 to $94 and jackets average $250. Vice president for sales and marketing Julia Wallace said first-year volume is projected to be $250,000.

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