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New Lines

A look at what’s new and noteworthy at the AmericasMart.<br><br><br><br>REDUX - PHILIP DICAPRIO<br><br>Arnold Helman & Associates<br><br>Suite 9E110<br><br>Creating contemporary looks with unorthodox fabrics is the focus for partner Philip...

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A look at what’s new and noteworthy at the AmericasMart.

REDUX – PHILIP DICAPRIO

Arnold Helman & Associates

Suite 9E110

Creating contemporary looks with unorthodox fabrics is the focus for partner Philip DiCaprio of Redux. This season, the line focuses on dresses and separates in silk and silk blends. “Silk makes women feel like women,” said DiCaprio.

Redux’s spring looks feature subtle animal prints and romantic floral designs, in bright colors like fuschia, turquoise, and soft pinks and yellows.

Wholesale prices for tops range from $39 to $49; $40 to $69 for bottoms, and $79 to $109 for dresses. Redux has over 500 specialty and better department store accounts including Nordstrom’s, Bloomingdale’s, and Lord & Taylor. Sales volume is projected at $5 million wholesale for 2002. Numbers are expected to double next year, according to DiCaprio.

EXCITEE

Tim Keyes

Room 11S349

Introduced to the U.S. with its Atlanta showing in August, Winnipeg, Canada-based Excitée’s debut collection includes a mixture of form-fitting and flared European-styled denim jeans and jackets, as well as activewear tops and bottoms in cotton-spandex blends. The better-range collection also relies on detailing such as embossed stitching, low rises and extra-long flare and boot-cut inseams to create the line’s sexy, super-snug look.

Excitée targets women aged 30 and up and wholesales between $45 for a sleeveless hooded-front top to $75 for a stretch twill jacket with suede trim. Jeans wholesale for an average of $55 and are available in stretched denim and twill fabrics.

Among the line’s most popular pieces have been the “Vanessa,” a five-pocket flare-cut denim pant available in dark indigo with matching jacket and the “Eezee,” a comfortable capri. Other bottoms include the “Vertigo,” a boot-cut stretch denim jean with vertical pintucks and the boot-cut cotton-spandex blended “Foxy.” The line offers eight washes, including a traditional stonewash and what the company terms a “bronze blast.”

MAKERS USA

Lee Budden

Room 11W364

Based in Los Angeles, Makers USA makes its Atlanta debut this fall with a bottom-driven collection of stretch and cross-hatch denim activewear and jeans. The line uses detailed lace appliqués and embellishments of precious jewels, and is available in traditional stone and indigo washes. Jeans are available with boot and flare-cut inseams and offers conventional low-to-mid rises. The updated misses’ collection also includes several capri and jumpsuit designs in brightly colored cotton-spandex blends.

Pieces wholesale from $30 for a pair of dark-wash denim shorts to $100,000 for a pair of the line’s “Diamond Collection” jeans that feature genuine diamonds, rubies and emerald applied to hemline areas. Makers USA owner Sam Kim projects first-year sales volume to be $6 million wholesale.

Garyk Lee Collections

Don Overcast & Associates

Room 10E112

This Palm Beach, Calif.-based bridge line is actually two collections fused into one this season. Offering day and evening separates in sizes 2-16 is the line’s Couture Collection, which features silk maltesse and textured doupioni dresses with embroidered organza detailing, as well as several jacket and pants silhouettes. Wholesaling from $50-$220, the line is available in six key colors including black, ecru, olive and mango and uses silk and silk-blends as its fundamental fabrics. The line’s Sporture Collection is a travel-inspired resort collection featuring cotton and microfiber-blend tunics, shorts and skirts, along with piqué tops and lightweight jackets. Sized S-XL, pieces wholesale from $30 for a knit top to $55 for a cotton-blend skirt.

Oblique

Another addition to Don Overcast this market is Montreal-based Oblique, a moderately priced social occasion label targeting women between 20 and 45 years of age. Carrying wholesale price points ranging from $60 to $100, key items this season include knee-length cap-sleeved dresses with slightly extended tulle underlay and tradition double-layered evening dresses with floral lacework and organza mesh. Made primarily from silk and satin blends, many of the dresses feature bodice tops with ribbon lacing and satin trim that can be worn as separates. The line’s spring collection emphasizes soft hues such as mint, blush and pale yellow.

ROKA JEWELRY

Tim Philbin Accessories

Room 8E112B

Roka Jewelry designer and owner Roanne Kolvenback’s education in the fields of architecture and ceramics shine through in her new bridge-to-better jewelry line that applies sculptural techniques to gold and silver to create bold yet feminine pieces targeted toward consumers between 20 and 50 years of age.

Wholesaling from $82 to $1,800, the line’s gold collection features an arrangement of white and yellow gold rings, earrings and bracelets, including a thickly banded gold cluster ring with tightly gathered round rubies and a pair of elongated drop earrings with dangling pink blush pearls attached. Equally impressive is the line’s silver collection. With prices ranging from $16 wholesale to $84, the silver grouping fuses abstract ornamental sculptures with semiprecious gems such as garnets, carnelian and coral to create a colorful, organic look. Many of the lavaliere-styled necklaces and bracelets incorporate leather in rich chocolate and olive tones.

Nationally, New York-based Roka Jewelry has 80 specialty accounts, including Atlanta retailers Potpourri and BD Jeffries, and Renditions in Dallas.

MICHAL NEGRIN

Also new to Tim Philbin’s showroom at the October market is Tel Aviv, Israel-based designer Michal Negrin’s delicate, classically designed jewelry collection.

Featuring an extensive line of metal and embroidered bracelets, jeweled hairpieces and cameos, the line uses delicate color combinations and intricate Victorian lacework to define its feminine and highly vintage look.

Wholesaling from $18 for a pair of crystal drop earrings to $80 for a beaded chandelier necklace. The line makes its Atlanta premiere this season after a successful spring debut in New York, where it sold out at department stores Saks Fifth Avenue and Bergdorf Goodman.

GETT

Mark Garland Studio Inc.

Suite 11-W123

The Tustin, Calif.-based Gett is a sophisticated misses’ collection using contemporary fabrics from Europe and Asia. Designer Paola Borja collaborates with designers in China to develop solid-based separates that are fabric-driven and color-coordinated. Sized 2 to 14, the 10-year-old company stands out by offering simple, clean silhouettes in rich fabrics like stretch silk, viscose-cotton blends, and a no-wrinkle linen-spandex blend.

Targeting women aged 30 to 60, Gett’s latest offerings include a best-selling square-neck knit shell with plackets running down the front seam. “There is an emphasis on color hues — everything matches perfectly,” noted Borja, describing plum-colored bottoms that coordinate with lavender tops for spring. Tops are designed to pair well with denim.

With the entire collection priced wholesale between $40 to $80, Gett’s 600 specialty and better department store accounts include Bloomingdale’s, Jami’s in Naples, Fla., and the Cotton Mill Collection in Nashville, Tenn.

ANDY THE-ANH FOR P.O.W.

Pat Berger

Room 11N101

Power of Women, known simply as P.O.W., is an interesting interpretation of urban chic, lending exotic Mideastern flavor to contemporary activewear silhouettes. Offering over 80 draped and finely textured Byzantine-influenced pieces, the line wholesales from $38 for a ruched microjersey top to $150 for a linen viscose-blend jacket. Also available are several novelty silk print blouses and low-rise, flare-cut pants and skirts in sizes 2-14. The collection’s spring color palette is a sharp contrast to the line’s earth-driven fall tones, featuring hues ranging from white and creme to coral, muted crimson, burnt orange and rose.

Vietnamese-born designer and owner Andy Thê-Anh’s use of flowing European silks along with asymmetrical lines and detailed stitching create a luxurious couture-inspired look, targeting women aged 25 to 40-years-old.

Launched in fall 2001, the Montreal-based line has 100 Canadian retail accounts and 75 in the U.S., including Signature Boutique in Atlanta and Simply Irresistible in Augusta.

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