By  on July 6, 2007

BOSTON — Bonne Bell is looking for the best of both worlds — avenues to expand sales to its base of preteen consumers while branching out to an older audience, including men.

New product initiatives were unveiled at the National Association of Chain Drug Stores Marketplace meeting last week in Boston, ranging from gift collectibles to a new line of lip products under a licensing agreement with Dasani bottled water.

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