NEW YORK — Tonight, Cotton Incorporated bids farewell to “The Fabric of Our Lives,” which has been the tag line for its consumer advertising for 14 years.
On Tuesday, executives from Cotton Inc. and its new ad agency, DDB Worldwide Communications Group Inc., unveiled the company’s new campaign. Rather than carrying a unifying tag line, each of the seven initial spots has a special sign-off, intended to evoke a different aspect of the fiber.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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