By  on June 19, 2007

“Without a lot of fuss, we get things done,” Diane von Furstenberg said Tuesday at the luncheon to kick off the CFDA’s new global initiative for Fashion Targets Breast Cancer, its partnership with and the exclusive shirt for it designed by Ralph Lauren. The president of the Council of Fashion Designers of America couldn’t have said it better. The invitation called for noon, and an hour later, most guests had mingled, heard remarks by von Furstenberg and Net-A-Porter founder Natalie Massenet, lunched on the buffet offering, and even enjoyed dessert. “Never in our wildest dreams could we have imagined this lunch,” said Massenet, scanning the fashion-heavy crowd that included Lauren, Oscar de la Renta, Tommy Hilfiger, Behnaz Sarafpour, Gilles Mendel, Reed Krakoff, Nicole Miller, Catherine Malandrino, Rachel Roy and Marchesa’s Keren Craig andGeorgina Chapman. Massenet said she hoped to raise more than $1 million withthe Lauren shirt alone, which is only the first of several exclusive items for the Web site and the charity in the 12-month partnership.“Net-A-Porter speaks to over 1 million women a month,” she said. “I hope that by the end if the tear, we will have raised more than we ever could have dreamed of.”

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