NEW YORK — When Marc Jacobs calls, the hip typically whip themselves into a frenzy. So it was no surprise that on Thursday, Jacobs attracted the likes of Selma Blair, Sofia Coppola with Spike Jonze, Gisele Bündchen and Stella Tennant to his fall trunk show at the designer’s Mercer Street boutique here, which the ultra-cool crowded to place their first orders for the Space-Age Sixties fall collection.
"Is there a party in here?" a surprised Bündchen asked, as she scoured the scene of shoppers fighting over fall looks, before she disappeared to try on some pieces.
Blair initially came to pick up a spring coat, and only stumbled across the trunk show, which she couldn’t resist. "Apparently, I tried on the whole collection," she quipped, waving Polaroids of herself in various mod looks with poses that would have made Verushka cry with envy.
But it wasn’t just the clothes that took center stage: That evening, Jacobs unveiled two special order alligator handbag designs, the Sophia, at $6,950, and the Wrist Clutch, at $3,650. Customers can order them in either lavender, apple green, salmon, or fuchsia alligator, and each features interior hardware that can be engraved to order.
Robert Duffy, president of Marc Jacobs International, said that while the company has always been able to accommodate any special customer demands, it has now decided to offer the service to all its customers.
"It was an emotional decision to launch the special order styles — there wasn’t any business plan behind it," he said in a telephone interview from Boston, where he was looking at Newbury Street spaces for a Marc by Marc Jacobs boutique. "Both of those handbags are really popular in our stores, and they have been most frequently requested in crocodile."
He added that as the company is starting to expand its store network — including a Marc Jacobs Madison Avenue unit, which is close to being finalized, he noted — it is looking to offer more product and variety. "Our handbags are more broadly distributed within stores so it’s a way for us to be a little more special and offer a little bit more service," he said.The special order alligator handbags can be ordered at the Mercer Street boutique, and at special trunk shows next month at Bergdorf Goodman, Neiman Marcus in Bal Harbour, Fla., San Francisco, Los Angeles and Chicago, and the Marc Jacobs boutique in San Francisco.
For her part, Blair put her name down for a Lola bag, but how about the special order crocodile ones, then?
"Oooh, crocodile," she sighed. "I must make another movie [to afford it]. Or maybe five."
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