NEW YORK — With its new Skin Loving Colors, skin and body care brand Biotherm is breaking into a completely new category: color cosmetics. The domestic launch, set for February, is expected to lay the groundwork for an expansion beyond the brand’s current 150 U.S. doors. The collection could do upwards of $10 million to $12 million at retail domestically in its first year on counter. For more, see page 6.
This story first appeared in the September 13, 2002 issue of WWD. Subscribe Today.