By  on August 20, 2007

Considering Maria Menounos probably never has a bad hair day (Pantene just renewed her contract through 2009), she certainly wears a lot of hats.

In addition to her acting and correspondent gigs on NBC's "Today" and "Access Hollywood," Menounos is modeling New York & Co.'s holiday line — an endorsement the woman who got her start on Channel One does not see as a conflict of interest with her regular news style segments.

"I have 10 different lives, and to me they are all jobs that I treat fairly and equally," she said on the set of the New York & Co. shoot Thursday at Manhattan's Chelsea Piers Sports and Entertainment Complex. "I'm not going to be on the 'Today' show telling people to wear New York & Co., unless someone else already picked it."

A spokeswoman for New York & Co. said they chose Menounos — who follows celebs such as Cindy Crawford, Brooke Shields, Ellen Pompeo and Eva Longoria as faces of the moderate retail chain — because of her curvy good looks, working woman status and "because people see her in their homes on the 'Today' show and they trust her."

For holiday, rather than run the Menounos shots in traditional magazines, the company plans to use them on the Internet, in direct mailing and for in-store displays. "Our customer is a very busy woman who goes to the mall more than she reads magazines," said Yelena Monzina, creative director for New York & Co. "We are looking at this for holiday as a new strategy, and we will reevaluate for spring."

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