NEW YORK — The New Yorker once again led the field in the race for the 39th annual National Magazine Awards with 11 nominations, including one for general excellence in magazines with circulation of 500,000 to 1 million.

Trailing The New Yorker were Esquire (seven nominations) and The Atlantic Monthly (six), although both were frozen out of general excellence in their respective classes.

Details, which, like WWD, is owned by Fairchild Publications, received three nominations — for general excellence, photography and design. WWD’s sister magazine W received a nomination in the newly created category of photo portfolio/photo essay. Other nominees in that category were Vogue, National Geographic, Outside and Texas Monthly.

The awards, which are given annually by the American Society of Magazine Editors to recognize editorial excellence, will be held on May 5 at the Waldorf-Astoria Hotel here.

Fashion magazines generally made a comeback in the nominations this year after largely being frozen out in 2003. Vogue and Teen Vogue set a precedent as the first pair of mother and daughter magazines nominated for general excellence in their respective circulation classes in the same year. Vogue was also nominated in the overall photography category.

Vogue, Teen Vogue and The New Yorker are owned by Condé Nast which, like Fairchild, is part of Advance Magazines.

In the men’s category, Details’ cousin GQ had one nomination, as did Men’s Health.

There were several ironies in this year’s nominations, though. Martha Stewart’s employees received a bittersweet nod when their flagship magazine, Martha Stewart Living, was nominated for a pair of awards — including one in general excellence among titles with circulations greater than two million — even as the company’s leadership reportedly contemplates changing its name to distance it from its founder.

Largely absent once again, however, were traditional women’s service magazines. While Martha Stewart Living, O: The Oprah Magazine and Real Simple were all nominated for general excellence (Real Simple was also nominated in design), the Six Sisters were shut out entirely, while Self received two nominations, in the public interest and personal service categories.

The judges — a roughly 50-50 split of male and female magazine editors — were given explicit instructions to consider and qualify each entry on its own merits and not compare magazines across categories, i.e., a women’s service magazine should be praised for being the best service magazine it can be, not punished because it isn’t The New Yorker. “Why it doesn’t happen, I can’t explain,” said ASME executive director Marlene Kahan.In another ironic twist, New York magazine’s sole nomination was for the wartime columns of Michael Wolff, who won the Columns and Commentary award in 2002. Since his nomination was submitted to ASME, the magazine changed hands, Wolff (who tried to buy it) left to write a similar column for Vanity Fair and his editor and co-honoree Caroline Miller was fired and replaced by Adam Moss.

The nominees for general excellence are:

  • Circulation under 100,000: The American Scholar; Aperture; The Chronicle of Higher Education; Nest, and Print.

  • Circulation of 100,000 to 250,000: Chicago Magazine; CIO Magazine; Harper’s Magazine; Harvard Business Review, and Time Out New York.

  • Circulation of 250,000 to 500,000: Bicycling; Budget Living; Details; Teen Vogue, and Texas Monthly.

  • Circulation of 500,000 to 1 million: Gourmet; House & Garden; National Geographic Traveler; The New Yorker, and Wired.

  • Circulation of 1 million to 2 million: Business Week; Entertainment Weekly; ESPN The Magazine; Popular Science; Real Simple, and Vogue.

  • Circulation over 2 million: Martha Stewart Living; National Geographic; Newsweek; O: The Oprah Magazine, and Time.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus