By and  on July 2, 2008

MICHAEL STARS GETS PHYSICAL: Michael Stars is diversifying its arsenal of cotton T-shirts with a new line of fleece hoodies, pullovers and slip-on pants. Michael Stars Active Wear begins shipping July 30 for fall with 11 styles cut from Supima jersey fleece in subdued shades of chocolate brown, cream, olive green, toro red and Prussian blue. Retailing from $80 to $160, the line will be sold at retailers including Michael Stars' six branded stores and Nordstrom. The expansion is part of the Hawthorne, Calif.-based company's strategy to become more than a one-trick pony. This year, Michael Stars will introduce an infants' line dubbed Mikey Stars, wool-cashmere blends that will complement its current cashmere offerings and a velvet grouping. "Activewear is a natural extension of our line and was truly inspired for the woman who leads an active and healthy lifestyle," said Michael Cohen, the company's founder and chief executive officer.

BUYING BITS OF BEIJING: As the Olympics fast approaches, Speedo is selling a limited edition Team Speedo USA line that leverages the publicity around its LZR Racer, according to a Speedo spokeswoman. Available from June 1 to Sept. 1, the line will be sold in select Macy's and sporting goods stores, as well as on speedousa.com, which enjoyed its biggest sales month ever in June, thanks to the launch. The women's and men's line, which retails from $17 to $78, includes swimwear, activewear, cover-ups, accessories, footwear and jersey T-shirts with swimmers' names on the back. The Beijing replica suit sold out almost immediately online, and a new shipment will hit the middle of this month.

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