Vineyard Vines has inked a licensing deal with the National Football League to design and distribute a line of men’s and women’s apparel and accessories.
The initial offering will include ties for the New York Giants, New York Jets, New England Patriots, Washington Redskins and Tennessee Titans, and will be available online and in freestanding Vineyard Vines stores this month.
By the end of the year, the Stamford, Conn.-based manufacturer will expand into other teams and products including sashes, belts, tote bags, polos, sleepwear, headbands and key fobs.
The company has similar deals with Major League Baseball and several colleges.
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