PARIS — Nickel hopes to make a lot of new friends, despite the name of its first men’s fragrance, called Enemy. But it’s not as violent as the macho positioning would suggest.

Inspiration for the scent (whose French name is Ennemi) came from the smell of a man’s skin, explained Eric Baldini, director of the men’s French beauty brand’s flagship and head of Nickel’s communication.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus