Nickelodeon is teaming with Wal-Mart Stores Inc. in an effort to build a tween apparel franchise for its fashion-centric “True Jackson, VP” series.

For Wal-Mart, the new line of girly clothes and shoes for back-to-school — Mad Style by True Jackson — rounds out an exclusive portfolio of affordable fashion for young girls that includes two junior lines: Miley Cyrus is kicking off her fashion collaboration with designer Max Azria for b-t-s, and country star Taylor Swift has been designing sundresses for L.E.I.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus