Nickelodeon is teaming with Wal-Mart Stores Inc. in an effort to build a tween apparel franchise for its fashion-centric “True Jackson, VP” series.

For Wal-Mart, the new line of girly clothes and shoes for back-to-school — Mad Style by True Jackson — rounds out an exclusive portfolio of affordable fashion for young girls that includes two junior lines: Miley Cyrus is kicking off her fashion collaboration with designer Max Azria for b-t-s, and country star Taylor Swift has been designing sundresses for L.E.I.

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