LOS ANGELES — Warner Bros. is banking on celebrity designer Nicky Hilton to help its Tweety property take flight at retail.
The studio today announced at the Licensing 2006 International show in New York plans for a long-term relationship with Hilton, who will create a variety of high-end apparel and accessories under the label Tweety Designed by Nicky Hilton to roll out exclusively in pop-up stores in key markets next spring before a multi-tier retail launch.
"We are trying to get away from character licensing and compete on a lifestyle level," said Brad Globe, president of Warner Bros. Consumer Products. "It has to be an integral part of our business now. While mass marketing will always be extremely important in generating revenue, it's not necessarily an effective way for some characters to execute in the fashion arena."
Enter Hilton, 22, who has proved her design mettle with her Chick by Nicky Hilton and Nicky Hilton Beverly Hills lines, as well as a collaboration with handbag company Samantha Thavasa, and with a new boutique hotel opening in Miami this summer.
"Her celebrity raises the profile of our brand and provides a segue into the fashion world," Globe said.
Hilton said the deal was a no-brainer.
"I couldn't refuse the opportunity to work with such a powerful company, plus I've grown up with this character. Tweety was actually my nickname when I was little," she said.
Hilton plans to design cashmeres, a luxe leather bag, shoes and T-shirts, hoodies and tank tops with "my take on the character." She confirmed that her designs will incorporate the image of the famous canary, as well as the signature yellow hue.
Two or three temporary stores will appear in various key districts such as Manhattan's SoHo or Robertson Boulevard in Los Angeles and will stay open for about six weeks.
"The point is to basically raise awareness and make it kind of exclusive for a short period of time. It's like, 'Come and get it now, otherwise it's gone,'" Hilton said. "I like that idea so you don't get sick of it. I'm all about one-offs."Warner Bros. declined to give sales projections for the new lines, but Globe said, "It's very small in a revenue sense, but in terms of importance it's disproportionately important. If you want to be cool and platform your property, you have to do these kinds of things."
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews