Nicole Miller will be launching a line of lingerie for holiday called Nicole Miller 3rd Date Collection.
The 3rd Date name was conceived in-house and inspired by the personal dating patterns of women today, many of whom are familiar with the pearls of wisdom whispered by two entertainment divas: Sarah Jessica Parker in "Sex and the City" and Jennifer Aniston in "Friends."
Miller, who introduced the licensed Nicole Miller Signature collection of lingerie in 2005, noted the new line was created for the "way women live their lives today." Both lingerie lines are produced and marketed under license by D2 Delta, a branding unit of Tel Aviv-based Delta Galil Industries.
"Lingerie should be exciting and pretty," Miller said. "The 3rd Date Collection is about those feelings. I wanted it to look feminine and sexy."
First-year wholesale sales are projected at $3 million to $5 million, said Bud Konheim, chief executive officer of Nicole Miller Ltd. The 3rd Date Collection of bras and coordinating undies will be sold exclusively at Bloomingdale's the first season, and distribution later will be expanded to other major stores, including Neiman Marcus and Nordstrom, he said.
The collection will include seven bra styles: a lace balconette, a contouring plunge style, a strapless plunge number, a padded push-up demi style, a quarter-cup look, a half-moon lace bra and an unconstructed triangle bralette. Coordinating bottoms include a thong, a boy-leg brief, a string bikini, a Brazilian thong and a G-string. There's also a suspender belt with clips.
The average retail price for bras will be $50, while panties will sell for $15. The garter belt will be $24. Color combinations will be steel blue and onyx, lipstick red and onyx, ivory and white and cameo pink paired with a paler shade of pink. There also will be solid onyx.
Zack Salino, president of D2, noted a 3rddate.com Web site will be launched in October.
"In December, product will be in-store, but we actually won't sell online," Salino said. "The idea is to be part of a marketing program. The target is a woman in her 20s, based on the dating customer, so the Internet needs to be part of the message. We want to create a sense of community, and empower women and create a [dating] topic that's meaningful. There's really no safe Internet forum involving issues on dating out there."
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