Nicole Miller has teamed with barenecessities.com to exclusively sell Nicole Miller Signature lingerie for spring.
The collection will represent a designer label using luxury Italian and French fabrics and trims, said Zack H. Salino, president of the D2 Brands unit of Delta Galil Industries Ltd., the line's licensee.
"The Signature collection is produced exclusively in a small-town factory outside Turin, Italy, where craftmanship is still an art," Salino said. "The bras will have a handcrafted look."
The collection will include the Nicole Bra, a demi-cup style with a coordinating bikini of seamless stretch microfiber; the Little Black Bra, a seamless molded-cup bra with ornate lace side effects and a matching lace thong and culotte, and Precious Heirlooms, a vintage eyelash lace group that includes a lace foam-cup bra, a triangle bralette, a foam-cup bustier and a mesh negligee. Coordinating panties include a string tanga and a skirted thong.
There also will be two printed groups: Dirty Little Secret, a seamless, molded-cup, leopard-printed mesh bra with a front closure, and the same style in solid black lined with printed leopard-print mesh. Both feature a matching mesh thong. The second group, In the Wild, features a zebra-printed mesh bra with lace trim and a cami. Each item has a coordinating double-string thong.
Bra cup sizes will start at 32A and go to 38D. Bottoms are sized XS, S, M, L and XL. Suggested retail for both the Nicole Bra and the Little Black Bra is $125 to $144; panties are $48 to $67. Bras in the Dirty Little Secret group will sell between $55 and $122 and matching undies for $27 to $60. In the Wild bras will be $45 to $100; camis, $42 to $95, and panties, $22 to $50. Precious Heirlooms bras will retail between $55 and $178; panties, $22 to $50, and $39 to $67. Both a bustier and a negligee will sell for $198.
Dan Sakowitz, vice president of marketing and business development at Bare Necessities Inc., which is based in Avenel, N.J., and has four brick-and-mortar stores, said the collection would be featured online in a three-stage rollout this month: a product preview to entice consumers to view the collection, a pre-sell promotion after Valentine's Day for consumers to place advance orders, and actual purchases and shipping in late February and early March.Maureen Stabneau, senior vice president of merchandising, said the addition of such an "important" designer name to barenecessities.com would enhance sales to consumers who buy luxury merchandise and also to customers who were willing to pay for quality fashion merchandise.
"It's all so perfect," Stabneau said. "Nicole Miller is an American designer known for the little black dress, and now we have the Little Black bra to go underneath it."
The collection will be available eventually at major specialty and department stores and boutiques for summer selling, Salino said.
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