NEW YORK -- Nicole Miller is getting serious about lingerie.
The designer has expanded her three-year-old daywear and sleepwear line with a group of romantic floral print pieces in silk georgette. Describing the new print as "serious," Miller said this is a deliberate departure from the whimsical conversational prints that have been her trademark -- in her dresses and innerwear as well as men's ties.
"What happens is you get pigeonholed. People always say, 'Nicole does the funny prints.' But what they don't understand is the quality of the artwork involved in my prints."
The floral print group also has a semi-sheer look that is designed to wear at home or as part of a ready-to-wear or sportswear ensemble.
The group was introduced to retailers this month. The print is a mix of lilies, roses and poppies, and is offered in black on a white ground, or vice versa. The designer said she will introduce a second "serious" floral print in March.
At the same time, Miller's lingerie business -- an in-house effort of Nicole Miller Ltd., of which she is designer and president -- is developing into some serious volume.
Miller projected the new groups of "serious" prints will do $1.5 million in their first year. She also expects that her conversational print innerwear will almost double its sales this year to $3 million. While new conversationals are added throughout the year, the collection continues to feature such favorite motifs as theater ticket stubs, vodka bottles and junk foods.
Styles in the new print group include: a camisole; a tank top; a spaghetti strap teddy; a drawstring tank bodysuit; a short robe, and three chemises -- a cap-sleeve Empire style, a long chemise and a tank style.
Wholesale prices start at $45 for a camisole and go to $100 for a robe.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia