Nigo, the Japanese fashion designer who has gathered a cult following for his A Bathing Ape streetwear brand, is stepping down as president and director of the brand he founded in 1993.
Nigo said in an e-mail he will remain the majority owner of Nowhere Co. Ltd., A Bathing Ape’s parent company. He will also continue as the designer of A Bathing Ape (aka Bape) as well as his partnership with singer-producer Pharrell Williams in the Billionaire Boys Club and Ice Cream brands, where he is co-owner and head designer.
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