NEW YORK — Nike on Wednesday signed a deal to buy Converse, thereby strengthening its position among athletic brands, such as Fila and Adidas, which have been building label portfolios.

The $10.7 billion Beaverton, Ore.-based company is paying about $305 million for Converse, not including an undisclosed amount of debt. Nike and Converse executives could not be reached for comment. Fila owns Enyce and Ciesse Piumini and Adidas-Salomon owns TaylorMade, Arc’teryx, Cliché, Bonfire and Maxfli.

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