NEW YORK — Nike is ready to serve up its high-end White Label.
More sportswear than activewear, the fashion-slanted collection will bow in select specialty stores this spring. Unlike the brand’s standard fare, White Label is formfitting and offers more design pizzazz, such as large-scale prints, metallic logos and such vibrant shades as lime green and bright blue. It’s also priced about 20 percent higher, retailing from $30 for a T-shirt to $125 for a catsuit.
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