NEW YORK — After blanketing the world with flashy ads and a tidal wave of products, Nike is orchestrating a more clandestine operation in NoLIta.
The sneaker giant has hunkered down at 255 Elizabeth Street with the hopes of wooing some of the neighborhood’s influential style mavens. Instead of brandishing its Swoosh all over the space, Nike is hosting a makeshift art show. No merchandise is for sale.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)