LOS ANGELES — Poetry in motion might seem like a stretch for activewear, but that’s the pitch in Nike’s new ad campaign.
Soccer star Mia Hamm and Atlanta Falcons phenom Michael Vick are among the Nike-sponsored athletes shown suspended in motion true to their respective sports in the ads. The aim is to tune in consumers to the brand’s technology-oriented fall apparel hitting 650 doors now, including Niketown and Nordstrom.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"