LOS ANGELES — Poetry in motion might seem like a stretch for activewear, but that’s the pitch in Nike’s new ad campaign.

Soccer star Mia Hamm and Atlanta Falcons phenom Michael Vick are among the Nike-sponsored athletes shown suspended in motion true to their respective sports in the ads. The aim is to tune in consumers to the brand’s technology-oriented fall apparel hitting 650 doors now, including Niketown and Nordstrom.

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