NEW YORK -- Innerwear designer Flora Nikrooz is getting on the at-homewear bandwagon.
Known for her daywear and sleepwear, Nikrooz introduced her at-homewear with a dozen styles at the March market and has expanded the group to 27 numbers for the holiday market in May.
Nikrooz is president and designer of her own 17-year-old firm, Flora Nikrooz Designs.
The at-homewear category -- emphasizing dual-purpose looks -- has been getting a lot of attention from retailers over the past year. Nikrooz, a former dress designer, said she tested the idea of at-homewear a year ago with a long American Indian-pattern blanket robe of acrylic that looked like outerwear. She said she was soon doing robe exclusives for Saks Fifth Avenue and Neiman Marcus.
Marvin Backer, Nikrooz's husband and vice president and co-owner of the company, projected a first-year volume of $1 million for the at-homewear. He noted that 50 percent of anticipated fall orders have already been placed.
The at-homewear looks focus on easy silhouettes like elongated tunics and vests, wide-leg pants, long Empire dresses, zip-front loungers, and long and short wrap robes that have an outerwear flavor.
Imported fabrics include textured double-faced wool blend knits, rayon velvet and rayon faille, chiffons and charmeuse of polyester, and crinkle polyester. Special treatments, which are done domestically, consist of embroidered buttons and crochet-look laces, beading, fringes and soutache.
Colors are black, gold, bronze, bottle green, purple, burgundy and ecru. Wholesale prices start at $150 for blanket robes and go to $450 for double-faced long knit robes.
The at-homewear will add to an upward sales curve at the firm. According to Backer, Nikrooz Designs had a 20 percent sales gain in 1993 to reach $6 million.
He attributed the increase to expanded distribution overseas, which grew 25 percent over the past year and accounts for 30 percent of total business. He forecast another 20 percent increase for 1994, excluding the at-homewear.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye