NEW YORK — Nina Ricci is returning to the U.S. advertising scene with its first ready-to-wear campaign since Lars Nilsson joined the French house as creative director in 2003.
Shot in New York by photographer Glen Luchford and styled by Lori Goldstein, the campaign features model Polina Kouklina.
“The ads were inspired by the artist Egon Schiele,” said Nilsson. “It was a modern take on his heroine and it shows that fragile femininity the brand represents.”
While the division of Puig Beauty & Fashion Group advertised Ricci’s perfumes over the years, its ready-to-wear ads have largely been absent from American fashion books. The Ricci campaign will break in the March issues of Vogue, Elle, Harper’s Bazaar and Visionaire.
A Puig spokeswoman declined to give the ad budget or size of the media buy but said, “It was a very selective and very small campaign as there is not a huge budget. But hopefully, as time goes on, it will increase as the business in the U.S. increases.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"