DALLAS — It’s a new day for Niteline.

The social occasion dress label, a big-volume favorite of retailers before it closed in 1999 when owner The Nahdree Group went bankrupt, is relaunching for spring.

The new Niteline is staying close to the party circuit and remains a social occasion and cocktail dress collection. It’s designed by Christyne Forti, an industry veteran who along with four partners bought the Niteline trademark earlier this year.

Forti, along with Vincent Mignon, Harvey Berkman, Jaynee Berkman and Gary Hodes, are partners at FMP LLC, based in New York, which owns Niteline along with the Christyne Forti late-day and evening dress and evening separates collection.

Forti was the designer for the Niteline label when it was launched in 1990 by the He-Ro Group, which sold the brand to the Nahdree Group in 1997.

“Niteline was my baby for a number of years,” said Forti, from FMP’s headquarters at 526 Seventh Avenue in New York. “It’s really a wonderful feeling to be reviving the label and designing it again, and many of the styles for spring evoke a sense of glamorous nostalgia from the Thirties to the Eighties, with gowns that are slashed and beaded or have jeweled harnesses. It’s girly and fun, and still kind of steamy, with lots of exposure — jeweled harnesses, sparkling buckles and lacing. Niteline dresses are entrance makers for a young contemporary woman who really follows trends.”

Among the 50 spring styles, wholesale prices range from $99 for a multicolor pastel triacetate crepe dress to $129 for a white polyester and spandex matte jersey dress with jeweled detail. Other styles include a coral bead-encrusted halter dress and a pink Empire-waist rayon crepe dress with gold trim.

First-year wholesale volume is projected at $10 million. Niteline is positioned to attract specialty and department stores, and already has signed more than 150 accounts, including Polly Adams in Laredo, Tex., Shirley’s of McAllen, Tex.; All the Rage in Virginia Beach, Va., and Mainstream, based in Oakville, Ontario.

In addition to its New York showroom, Niteline is shown at wholesale markets in Dallas, Atlanta and Los Angeles, the same venues as the Christyne Forti collection.“Christyne Forti is about simple, clean styling, but yet very visual with rich detailing such as intricate seaming, mirrored trim and sculpted ruching. But it’s not fussy,” said Forti of the body-conscious dresses and separates in her namesake label’s spring collection. “The looks are sophisticated with a bit of an edge. These are dresses for modern women with a youthful spirit, regardless of their age.”

First-year wholesale business is planned at $6 million. Wholesale prices for spring stretch from $149 for a pastel silk dress to $329 for a black beaded silk crepe lace dress.

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