NEW YORK — The sophisticated lady has slipped into something sleek.

Victoria’s Secret opens its largest store today — a 25,000-square-foot, two-level pad in Herald Square, seen generating $20 million in first-year sales and showcasing the lingerie chain’s future look. It’s a creamy, contemporary and far roomier prototype with several innovative and, of course, sexy merchandising and display features that in this Republican era, should help loosen things up around the country. Elements of the new design will be incorporated in varying degrees into scores of VS stores over the next several seasons.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus