MILAN — Times may be tough, but Salvatore Ferragamo is not cutting back on its retail rollout and new store concept developed by interior designer Michael Gabellini.
Investing at around $70 million over a four-year period through 2002, the Florentine luxury goods house is opening 10 boutiques this year, including Amsterdam, Osaka, Japan, Cannes, France, and Kuala Lumpur, Malaysia, as well as in The Americana shopping center in Manhasset, Long Island, which is set to open Aug. 10. And the Ferragamos will fly to Moscow on Sept. 5 to inaugurate the company’s first boutique there, located on the tony Stoleshnikov Pereulok Street.
Next spring, the Fifth Avenue flagship is scheduled to open, as reported, as well as shops in Tokyo’s Ginza area and on London’s Bond Street
In addition, by year-end, 31 stores around the world will undergo a makeover conforming to Gabellini’s design, which is modern, harmonious and functional.
The 3,000-square-foot Americana unit, designed by New York architect Janson Goldstein, incorporates Gabellini’s concept, and will sell the entire Ferragamo collection of footwear, accessories, ready-to-wear, scarves and costume jewelry. Contrasting materials, smooth and rough surfaces, colors and light interplay to bring focus to the products. Natural walnut and stone contrast with high-tech corian and metal. Floating surfaces and suspended forms are paired with transparent lighting and unique space framing to create a sense of harmony.
In general, new stores are organized in three well-defined areas: silk scarves and small leather goods, the footwear and bags collections and rtw. Filtered lights, luminescent shelves and graphic lines delineated by spotlights enhance the materials and the collections. Key materials include walnut wood, limestone and matte nickel. The stores also feature graphic panels and liquid crystal monitors that flash images from recent runway shows and campaigns.
To celebrate the opening, Ferragamo will be the presenting sponsor of the Long Island Antique Show Oct. 25-27, benefiting the North Shore University Hospital Critical Care Unit at Glen Cove, and will host a cocktail party at the store on Sept. 20.
Ferragamo, which posted consolidated revenues of about $628.million in 2001, has 153 directly owned boutiques, including 102 that are freestanding, and a total of 247 points of sales worldwide.
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