The Rolling Stones are in town this week for a few nights of concerts, but Mick and the gang’s interest in fashion week here isn’t about checking in on the locals strutting the catwalks.
Well, not entirely.
There will be plenty of leggy models, even a few celebrities among them, in Chrome Heart leathers, Agent Provocateur lingerie and Buddhist Punk Ts, all custom designed and licensed as Rolling Stones Rockware and being unveiled Sunday night in a VIP tent on the Trader Vic’s lot in Beverly Hills.
The two-year deal between the Stones and the trio of brands known for their higher-end, edgy apparel and accessories marks a new level in rock merchandising for the band.
Ant Hill Trading Inc., the entertainment merchandising and licensing company, is responsible for the Rolling Stones and many other major rock acts.
Sunday’s VIP event, which is apparently drawing a Stone or more, is called "Fashion and Licks 2002," a nod to the the current "40 Licks" compilation album and "Licks World Tour," which opened in mid-August in Toronto and continues through September 2003, ending, possibly, in Dublin. The three Los Angeles shows open Halloween night and end Monday.
Tour revenue alone for officially sanctioned merchandise is expected to reach $135.9 million. Since 1989, The Rolling Stones Inc. has raked in $1.5 billion in total revenues.
It wasn’t lost on anyone in the deal that Stones fans — many of whom have followed the group for four decades — may be as willing to shell out $200 a ticket as they are to take home better quality, albeit still logo-laden, products.
"The stuff rock bands usually have on sale to commemorate a tour is really horrible crap. We felt it would be great to offer something that’s really desirable," said Agent Provocateur’s Joseph Corre, in town from London with partner and wife Serena Rees for the event (they also marked their Melrose Avenue’s two-year anniversary Monday night with a party).
It’s still being worked out whether the products based on the Stones’ "tongue" logo will be available at any concert hall.Fans will be able to find all of it in the coming months, however, on the Rolling Stones Web site; and the brands each will carry their own goods in their respective stores internationally and on their Web sites.
Still, the designers involved insist the deal is more about collaborating with the rock ’n’ roll legends than any financial windfall.
"We may do $10,000 off this deal or $10 million. It’s really hard to tell what the deal is worth. But we did it because the Rolling Stones asked us and because we can," said Richard Stark of Chrome Hearts — who could easily pass for a rocker himself. The Los Angeles-based brand known for its luxurious, Gothic-flavored leather fashion and home furnishings has already designed 75 pieces — more might be on the way — for the runway and for production ranging in price from $165 to $100,000.
"This is definitely limited, collectible stuff," he added. Chrome Hearts has ventured into rock merchandising before, having produced T-shirts, jewelry and other items for Japanese rock stars Kyosuke Himuro.
The U.K.-based Buddhist Punk, which could not be reached for comment, has reportedly created Ts, jackets and a surfboard for the show.
Agent Provocateur, which, like Chrome Hearts is keeping mum on the details of the collection until Sunday, expects "the kind of skimpy, sexy pieces you’d find under rock ’n’ roll leather," Corre said. "We’ve all come at it with this attitude of it being rock ’n’ roll from the outside layers all the way to what’s under it all."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia