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Norma Kamali, meet Wal-Mart.
In a deal via Cherokee Inc., Kamali will create an exclusive collection that will include women’s wear, children’s clothing, accessories, footwear and home items.
“My life dream has been to promote self-esteem for women and wellness for the entire family,” Kamali said. “Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream. Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue.”
For further coverage, see Thursday’s issue of WWD.