Dozens of Canadian firms are heading to WWDMAGIC to show off their wares and reap the benefits of their neighbor’s huge buying power.

The U.S. and Canada are mighty neighborly, and apparel companies heading to Las Vegas this week are hoping to capitalize on that goodwill. More than 40 Canadian exhibitors — up from 23 last year — are coming to WWDMAGIC to access a growing export market that represents about $2 billion annually, or roughly 40 percent of Canada’s production, according to figures from the Ottawa-based Canadian Apparel Association.

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