Organizers of WomensWear in Nevada said they hit the jackpot during the show, held Aug. 25-28 at the Rio All-Suite Hotel & Casino, with exhibitors reporting hearty sales as buyers packed booths seeking holiday and spring looks.

“We came with low expectations and we were 100 percent off the mark,” said Jeff Yunis, co-owner of WWIN show producer Specialty Trade Shows. “Many of our exhibitors said buyers were dropping paper like they had no inventory.”

Free breakfasts and lunches and $15 massages also won over attendees.

“It’s my favorite market — it’s fun, easy and personal,” said Betty Morgan, owner of Endless Summer, a shop in Oakdale, Calif.Coming off a strong second quarter — her best in the last 18 months — Morgan picked up I.C. Collection’s tweed-trimmed sheer separates and Hot Dames’ embellished resortwear. She planned to spend about $75,000, about flat with last year.

Top picks for Hawaii boutique Kailua Beachwalk were Faith’s pleated capris, ruffle dresses and patchwork skirts, and Globetrotter’s resort tops, said partner Debbie Costello, who noted, “After a tough summer, we’re still cautious, but we’re seeing a pick-up in business.”

Trends weren’t in abundance, but novelty was. Standouts included G.G. Sport’s short, belted trenchcoats in brights and two-tone styles, Simply Roses’ overalls with textured appliqués, Globetrotter’s dangling beaded tops.

Sales rep Marla Barbin said retailers, including the catalog of Marshall Field’s, were buying Anna Ocean silk Hawaiian-print shirts with solid bottoms, as well as muted shades of banana and chambray. Overall, she said it was an “encouraging” market.

G.G. Sport launched Gi-Gi Girl at the show with rayon-terry miniskirts, hoodies, pants and fitted cap-sleeve T-shirts.

And Modern Curves’ updated leisurewear was selling well, according to design director Veronica Wong. The label is part of In Gauge Design Group, a four-month-old division of Sport-Elle Inc. that complements the company’s resortwear. “It’s our response to Juicy,” she said, noting the division should do $10 million in its first year.

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