Macy’s Thanksgiving Day Parade wasn’t always named so. When it made its debut in 1924, WWD announced the following on its Nov. 25 front page: “Macy’s to Hold Christmas Parade for Youngsters Through Streets. Event to Start Early Thanksgiving Morning With Clowns, ‘Wild’ Animals, Floats and Bands of Music.” The festivities kicked off at 8:30 a.m. when “several battalions of troupes” began marching down Convent Avenue at 145th Street, then to Morningside Avenue, Broadway, Eighth Avenue and so on. Among the familiar (and inflatable) faces: “The Old Woman Who Lived in a Shoe, Little Miss Muffett and Santa Claus.” There were knights in armor; “Highpockets” Wilson, the stilt walker; a jazz band, and the “Street Cleaning Department band,” too. Once the parade reached the 34th Street flagship, a curtain parted on a 75-foot-wide window display revealing a spectacular sight: “The Fairy Frolics of Wonder Town,” a toy show by famed puppeteer Tony Sarg.
It wasn’t until the day after Thanksgiving that Macy’s decided to make the parade a permanent New York fixture. “So large and enthusiastic was the response to the Christmas Parade held by R. H. Macy & Co., Inc.,” WWD reported on Nov. 28, “that such a parade will hereafter be an annual feature of their Christmas program.” Until three years later, this is, when the event was renamed Macy’s Thanksgiving Day Parade.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)