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NPD and Parkod Partner Up

NEW YORK — The NPD Group, Inc., an international provider of marketing research information, and Parkod Europe, an alliance between MSI Informatique and the Federation Francaise De La Parfumerie Selective, which has developed a selective beauty...

NEW YORK — The NPD Group, Inc., an international provider of marketing research information, and Parkod Europe, an alliance between MSI Informatique and the Federation Francaise De La Parfumerie Selective, which has developed a selective beauty product classification and in-store retail point-of-sale system, have formed a strategic partnership that will result in the companies’ expansion into France. This partnership will enable them to offer clients access to new levels of market information.

The new French service will be modeled after NPD BeautyTrends, NPD’s U.S.-based retail tracking service and will make point-of-sale results on consumer spending in prestige level department and specialty doors available to retailers and manufacturers. The company’s clients and retail partners have expanded into the global market and France is the next logical step in expanding the company’s service, said Timra L. Carlson, president, NPD Beauty Division. “The agreement is for all of Europe and the service will be mirrored after NPD. We expect this partnership will lead into other countries — specifically Asia,” said Carlson. Other countries planned for the service include Italy, Germany, Spain, and The United Kingdom.