By  on January 23, 2009

PARIS — In a bid to begin boldly bolstering its business, YSL Beauté will launch La Nuit de L’Homme — a men’s scent from Yves Saint Laurent Parfums — due out at the end of February.

It is the first major project to come to market since YSL Beauté was integrated into L’Oréal seven months ago. And it is meant to create a new pillar for the brand, whose bestselling men’s scent, L’Homme, was introduced in 2006 and is now in the top 15 men’s fragrances worldwide.

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