LOS ANGELES — Technology-driven Oakley Inc. still touts $230 magnesium shades on its Web site, but now it wants customers to see its softer side, too.
The Foothill Ranch, Calif.-based maker of sunglasses, apparel and other gear is holding court at a Hard Rock Hotel & Casino suite in Las Vegas during MAGIC to promote its 47-piece line of contemporary clothing, aimed at the 18-to 25-year-old woman, or one similar in mind-set.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)