NEW YORK — Betty Goodman, a veteran fashion executive and former president of The Fashion Group, died Wednesday at home from lung cancer. She was 83.

Services will be today at 9:30 a.m. at Frank E. Campbell Funeral Home, 1076 Madison Avenue here.

Goodman started her fashion career in 1940 at James McCreery, became a stylist for Weingarten Dress Co. in the Forties, and worked for her husband, Arthur Goodman, at Sportwhirl as vice president and fashion director, until retiring in 1986. She helped elevate Sportwhirl into an important American sportswear firm.

She said she believed she was born to be in fashion and often joked that her first words were "cut velvet." She was a graduate of Tobe Coburn School for Fashion and the first president of the school’s alumni association. She was also the 25th president of the Fashion Group and a member of the Round Table.

In addition to her husband, Goodman is survived by her son, Peter, daughter Jaye Roter, daughter-in-law Marian Goodman, son-in-law Mark Roter, and four grandchildren.

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