MILAN — Claudio Buziol, president of Fashion Box Group, which produces the Replay denim and sportswear brand, was found dead on Monday at his home in Asolo, Italy.
Buziol, 47, died of a heart attack, the company said.
Together with Adriano Goldschmied and Renzo Rosso, Buziol founded the Genius Group in 1978, which included the Replay and Diesel brands. In 1981, Buziol founded Fashion Box Group, taking control of the Replay brand.
“Claudio was the creative mind, I was the marketing man,” said Diesel chief Rosso. “He knew exactly what to do with a product.”
Although they had parted ways professionally, Rosso said the relationship with Buziol remained “fantastic” on a personal level. In particular, Rosso praised Buziol for completely changing the concept of shirts. “He was a genius and an innovator, creating treated shirts back in the Eighties, combining materials and prints,” said Rosso, who also noted that Buziol was a “very positive, fun person with a good sense of humor.”
Wicky Hassam, founder of Miss Sixty, said he was always struck by how “simple and humble” Buziol was. Hassam, a former retailer who used to buy Replay products, said that the “denim washes” were innovative and farsighted. “He was a hard worker, full of ideas and always ready to put himself to the test,” said Hassam.
Indeed, last year Buziol was excited about the launch of an experimental line called We-R-Replay.
“With We-R-Replay, it’s all about creativity — we want to forget about figures and budgets,” said Buziol at the time. “We experiment with materials, artisan craftsmanship and handicraft techniques, reelaborating applications, dyes and treatments.”
Buziol also was focused on restructuring his retail network in the U.S. and entirely renovated the New York store in 2003. In 2004, the group reported sales of 230 million euros, or $299 million at current exchange rates. Replay is available in more than 3,500 sales points around the world and the group counts 170 brand stores.
Marco Bortoletti, chief executive officer of the group, controls 10 percent of the company.Buziol is survived by his wife, Paola, and children Silvia and Giampaolo, aged 21 and 13, respectively. Silvia has not yet been involved in the company. The funeral will be held today in Montebelluna.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews