NEW YORK — Gerry Brin, former head of fashion promotion and publicity at Lord & Taylor, died Nov. 26 in Cabrini Hospital here. She was 89.
The cause of death was due to a lung condition, according to her son, Douglas.
Brin joined L&T’s publicity department in 1945 at a time when there was a greater emphasis on European fashion, a trend that would continue throughout the Fifties and into the Sixties. Recognizing the lack of exposure for American designs, Dorothy Shaver, the store’s president, felt L&T should focus more on American designers.
Brin traveled the country putting on fashion shows and publicity shoots promoting American designers, including Bonnie Cashen, Ann Fogarty, Norman Norell and Claire McCordell.
Brin took over publicity in 1949 and held that post until she retired in 1976.
In addition to her son, Brin is survived by her husband, Henry; a sister, Eva Molinsky; two brothers, Danny and Herman Saltzberg, and a daughter-in-law, Geri, who worked for several trade publications at Fairchild Publications, parent of WWD, in various editorial and executive posts.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye