NEW YORK — Gerry Brin, former head of fashion promotion and publicity at Lord & Taylor, died Nov. 26 in Cabrini Hospital here. She was 89.
The cause of death was due to a lung condition, according to her son, Douglas.
Brin joined L&T’s publicity department in 1945 at a time when there was a greater emphasis on European fashion, a trend that would continue throughout the Fifties and into the Sixties. Recognizing the lack of exposure for American designs, Dorothy Shaver, the store’s president, felt L&T should focus more on American designers.
Brin traveled the country putting on fashion shows and publicity shoots promoting American designers, including Bonnie Cashen, Ann Fogarty, Norman Norell and Claire McCordell.
Brin took over publicity in 1949 and held that post until she retired in 1976.
In addition to her son, Brin is survived by her husband, Henry; a sister, Eva Molinsky; two brothers, Danny and Herman Saltzberg, and a daughter-in-law, Geri, who worked for several trade publications at Fairchild Publications, parent of WWD, in various editorial and executive posts.
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