NEW YORK — Mark Schonberg, senior director for Macy’s Thanksgiving Parade, Fourth of July Fireworks and other annual events, died at his home here Wednesday after a long bout with cancer. He was 51.

It was Schonberg’s booming commands at the parade start on the Upper West Side that would get the bands and floats going at the proper intervals, and charge up the spectators, but his presence was felt throughout the Macy’s organization. Due to his illness, he stopped working last June and in November, Macy’s Parade Committee gave him a lifetime achievement award.

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