NEW YORK — Sir William Gunn, an Australian sheep farmer who created the Woolmark symbol, died on April 17 in Brisbane, Australia. He was 89.

As chairman of the Australian Wool Bureau from 1958 until he retired in 1972, Gunn was responsible for the wool boom in his country. Knighted in 1961 for his services to the industry, he was instrumental in the development of the first modern techniques for wool promotion in Australia, revolutionizing the presentation of wool products to consumers. The Woolmark symbol, which was first introduced in 1964, was used to advertise both all-wool and wool-blend products.

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