NEW YORK — Stanley C. Lesser, an attorney who was an early advocate of designers’ rights to their names, died at his New York home on Sunday. He was 72 and had a brain tumor, according to David Harrison, his partner in the firm of Lesser & Harrison.

During his 48-year law career, Lesser represented designers such as Perry Ellis, Cynthia Steffe, Bill Robinson, Victor Costa, Cathy Hardwick, Jeffrey Banks, David Minka and Chrystine Forti. In the Seventies, when designers were only beginning to rise as celebrities, Lesser helped clients protect the rights to their names and designs.

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