By  on August 20, 2009

The owners of Odin, the influential Manhattan men’s boutiques, are spreading their wings with projects, including a third Odin location, Odin fragrances, a consulting business, and a contemporary label they are launching in collaboration with Duckie Brown.

Owners Edward Chai and Paul Birardi are also undergoing a downtown real estate shuffle that involves absorbing Den, their rotating single-brand concept, into the Odin flagship on Lafayette Street, while Oliver Spencer moves from the West Village into the old Den space on East 11th Street, and a third Odin launches in the old Oliver Spencer space. (Chai and Birardi are investors in Oliver Spencer as well.)

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