NEW YORK — From athletes pulling power trips to corporate giants eyeing alternative sports brands for marketing ideas, the activewear sector is abuzz.

The Summer Games in Athens are still months away, but Fila-sponsored Kim Clijsters has already said she won’t compete unless she can wear her favorite brand. Adidas is the official sponsor of her Belgian team. The feisty tennis star might give others the same corporate-minded idea, but executives at Nike and Reebok aren’t sweating it. Both companies declined to comment, since the situation hasn’t come up for them, yet.

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