NEW YORK — Even before spring arrives, Netherlands-based Oilily hopes to add a splash of color to a tundra-like fragrance market by expanding distribution of its youth-oriented scents outside its network of 42 freestanding doors in the U.S.

Best known for its vividly-colored children’s and women’s sportswear, Oilily has taken the first steps toward U.S. wholesale distribution of its nonfashion businesses — especially its 10-year-old beauty business, which represents 70 percent of the company’s total sales. Oilily’s parent, Olly’s BV, signed New York-based Kraft International Marketing over the summer to handle distribution of Oilily collections that include beauty, accessories, stationery, hair accessories and watches in the U.S., Canada, South America and the Caribbean.

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