NEW YORK — After shooting an elaborate fall advertising campaign in St. Petersburg, Russia, Oscar de la Renta shot his vibrant spring ads in a New York studio, proving that all anyone needs to have a good time is a ruffled de la Renta and a 5-foot-10-inch model named Maja. The ads, shot by Greg Kadel, will be in the February issues of W and Town & Country and March issues of Vogue and Harper’s Bazaar. De la Renta also shot his first ad campaign for the bridal line that bowed at Bergdorf Goodman last month. Those ads — shot by Jonty Davies — also feature Maja and are running in January issues of W, In Style Weddings and Martha Stewart Weddings.

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