LOS ANGELES — Although comparable-store sales are down (4 percent in May and 27 percent in April), Jenny Ming said Old Navy has seen an improvement in traffic and margins over last year, and to stay on the right track, she outlined changes to be...
LOS ANGELES — Although comparable-store sales are down (4 percent in May and 27 percent in April), Jenny Ming said Old Navy has seen an improvement in traffic and margins over last year, and to stay on the right track, she outlined changes to be visible at the chain by fall.
To an audience at the Credit Suisse First Boston Global Retail and Apparel Conference in New York on Wednesday, the Old Navy president said that due to the customer’s concern for fit, the chain has reduced its assortment by 30 percent. It is providing shoppers fewer styles in a greater variety of body sizes, instead of several styles in one fit. Ming said she is also considering rolling out new categories, like maternity, which is selling well online, in the fall. She expects to make the decision within this month.
To clean up stores, Old Navy will create destination shops within stores featuring such items as khakis, shirts or jeans with distinct in-store product signage. The chain will also reduce the number of items piled on tables and lower the product by six inches for better accessibility.
The store experience should be about neat and clean organized stores, said Ming. "I know that sounds basic, but we got away from it and the customer missed it," she said.
And look for more of the quirky Old Navy advertising campaigns this year. Gap Inc., its parent, has increased spending on marketing by 10 to 15 percent and Old Navy should get the lion’s share of that expenditure.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive