By  on September 27, 2006

Tween idols Mary-Kate and Ashley Olsen will open their first store on Monday and, fitting for their generation, it's an online one.

The twins' company, Dualstar Entertainment Group of Culver City, Calif., is one of the largest celebrity lifestyle companies, with an estimated $1 billion in sales. Apparel makes up approximately 80 percent of revenues. The tween line, called mary-kateandashley, is sold at Wal-Mart and its British subsidiary, Asda, among other retailers worldwide.

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