BEVERLY HILLS — Ashley Olsen, in stilettos and wearing Ray-Bans, navigated a brick courtyard to a banquette in the back of the Polo Lounge at the Beverly Hills Hotel here, and diners did discreet double takes at the sight of the petite blonde.
This was a new Ashley Olsen, evolving her fashion identity to a sophisticated, sexy look that also is a business strategy as she and her twin sister, Mary-Kate, orchestrate the launch of their new high-end label, The Row.
Carrying a vintage Fendi crocodile tote and pairing a tight black Wolford tank dress worn as a miniskirt with a snug chocolate-colored leather jacket by Rick Owens, Olsen upturned the bag lady look she helped popularize.
For fall, Mary-Kate and Ashley Olsen, with the help of four staff members in production, sales and public relations, doubled the number of The Row’s offerings to include $3,220 Tuscan lamb-fur coats, $1,700 cashmere tuxedo jackets with three-quarter sleeves, $875 banded strapless dresses and $360 legging-style pants.
They also expanded distribution worldwide to 29 premium retailers, including 10 Corso Como in Milan, Maria Luisa in Paris, Harvey Nichols in London, Jeffrey in Atlanta, Isetan in Tokyo, DNA in Saudi Arabia and Holt Renfrew in Toronto and Vancouver. In comparison, the spring collection featured 28 knitwear pieces, such as silk Modal tanks retailing for $150 and floor-length Modal cardigans selling for $655, sold at Barneys New York across the U.S. and Maxfield in Los Angeles.
For complete coverage, see tomorrow's issue of WWD.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion